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ChromaSilk ColorLush

Reimagine color with PRAVANA’s ChromaSilk ColorLush, an ammonia and MEA free Demi Gloss created with PRAVANA’s Omega-9 complex to provide beautiful vibrancy and shine. With 11 intermixable, on-trend shades to choose from, including Color Boosts and Clear, stylists have complete control to achieve the shades they envision with this gentle, no-lift, multi-use Demi Gloss.

ChromaSilk Creme Color

135+ shades of award-winning silk and keratin-based permanent creme hair colors that span over six different tonal families. This versatile portfolio offers colorists vibrant reds, cool violets, pre-mixed low light options and unique cool-based naturals and golds resulting in beautiful tones that deliver up to 100 percent gray coverage.

ChromaSilk Express Tones

Tone to set the tone using PRAVANA’s gentle, ammonia-free toners that leave hair feeling healthier and shinier in under five minutes! Available in 14 intermixable, high-shine shades.
  • Long-lasting tones that only take 5 to 15 minutes at the shampoo bowl to create!
  • Unique, progressive deposit means the tones darken the longer they’re left to process.
  • Multi-use capabilities that allow for lowlighting, shadow roots, filling, enhancing or diminishing tones, and more!

ChromaSilk HI LIFTS

Blonding, Outsmarted For professional stylists eager to blonde hassle-free, PRAVANA’s ChromaSilk HI LIFTS is your cheat sheet for consistently beautiful blonde results, every time. This single-step collection contains five pigments proven to lift (up to four levels), neutralize, and tone without the use of bleach. Four unique violet hues counteract brassiness, while one versatile Champagne hue works with your hair’s undertones or can be mixed with other HI LIFTS—giving you creative freedom to create a soft, customized look. Powered by fatty acid-rich apricot oil plus silk and keratin amino acids, this A++++ blend leaves hair soft, shiny, and brilliantly blonde.

VIVIDS Everlasting

The next evolution in hair color that bridges the gap between permanent creme hair color and direct dye. Reveal a world of possibilities with the ability to be used alone, with other VIVIDS everlasting shades or intermixed with PRAVANA’s expansive collection of ChromaSilk Creme Hair Colors.


The professional hair color industry’s first-ever blacklight responsive neon shades! PRAVANA’s VIVIDS NEONS collection contains special dye pigments that rival highlighter shades. Use alone for show-stopping looks or add to VIVIDS formulas to give them an extra pop of color!

VIVIDS Pastels

Create beautiful hair color with PASTELS. VIVIDS PASTELS offer five delicate shades that can be used alone, intermixed or combined with other VIVIDS shades for ultimate customization for multidimensional hair color looks.


Super-sized tubes of stylists’ super faves! VIVIDS XL offers almost three times more color per tube to so stylists can color with ease using these top shades.